CommunicationCommunication
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![]() Defining Communications According to the Rule Set of New Media Internet writes new rules for advertising & communications. Being the only media that reduces the distance between branding objectives and those of direct marketing, it presents a new form of communication: an interactive, yet unintrusive, personalised means of mass communication.
The web can be used for information campaigns sponsorship, promotions... With the multiple purposes of building databases, selling and increasing brand awareness. The various competency allow us to provide a global approach to communications in order to have synergies between internet media and traditional ones.
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